环境规制政策情境下农户认知对农业绿色生产意愿的影响——来自黑龙江省698个种植户数据的验证

Impact of farmers' cognition on the willingness of green production in the context of environmental regulation policy: Data verificaition from 698 growers in Heilongjiang Province

关键词:  农业绿色生产意愿  种植户  环境规制  农户认知  二元Logistic回归模型

Key words:  agricultural green production willingness  growers  environmental regulation  farmers' cognition  binary logistic regression model

摘要:

为提高农业绿色生产意愿，引导农户从事农业绿色生产，结合对外部性理论、农户行为理论、计划行为理论等相关理论的分析，基于对黑龙江省13市47村698个种植户的调查数据，构建二元Logistic回归模型检验农户认知对农业绿色生产意愿的影响机制，并将环境规制作为调节变量，探究环境规制对农户认知—农业绿色生产意愿关系的调节效应。结果表明:1)农户农业绿色生产意愿仅为59%，还有很大提升空间；2)农业绿色生产政策认知、农业面源污染危害认知和农业绿色发展前景认知均对提高农业绿色生产意愿有显著正向影响，另外农户受教育程度、风险偏好、农业绿色生产技术培训对农业绿色生产意愿有正向影响，年龄、非农收入占比对农业绿色生产意愿有负向影响；3)激励性环境规制对农业绿色生产政策认知、农业面源污染危害认知—农业绿色生产意愿有显著正向调节效应，约束性环境规制对农业绿色生产政策认知、农业绿色发展前景认知—农业绿色生产意愿有显著正向调节效应。因此，提出加强对农户绿色生产技术培训、加大绿色生产财政补贴力度、制定并实施合理的惩罚机制等政策建议。

Abstract:

In order to improve the willingness of agricultural green production and guide farmers to engage in agricultural green production, based on the survey data of 698 growers in 47 villages of 13 cities in Heilongjiang Province, this study combined the analysis of external theory, farmer behavior theory, planning behavior theory and other related theories. The binary logistic regression model was constructed to test the influence mechanism of farmers' cognition on agricultural green production willingness, and the environmental regulations were applied as a moderating variable. The regulatory effect of environmental regulation on the relationship between farmers' cognition and agricultural green production willingness was explored. The results show that: 1)Farmers' willingness of agricultural green production is only 59%, and there is still a lot of room for improvement; 2)The cognition of agricultural green production policy, agricultural non-point source pollution hazard and agricultural green development prospect have significant positive effects on improving agricultural green production willingness. In addition, farmers' education level, risk preference and agricultural green production technology training have significant positive effects on agricultural green production The willingness of color production has a positive impact, age and the proportion of non-agricultural income have a negative impact on the willingness of agricultural green production; 3)Incentive environmental regulation displays a significant positive regulatory effect on the cognition of agricultural green production policy and the cognition of agricultural non-point source pollution harm-agricultural green production willingness, while the restrictive environmental regulation has a significant positive regulatory effect on the cognition of agricultural green production policy and the cognition of agricultural development prospect-agricultural green production intention has a significant positive regulatory effect. Therefore, this study puts forward some policy suggestions, such as strengthening the training of green production technology for farmers, increasing financial subsidies for green production, and formulating and implementing reasonable punishment mechanism.