社会资本对农户化肥农药减量技术采纳意愿的影响——基于学习能力的中介和生态认知的调节
投稿时间:2020-05-24    点此下载全文
引用本文:项朝阳,纪楠楠.社会资本对农户化肥农药减量技术采纳意愿的影响——基于学习能力的中介和生态认知的调节[J].中国农业大学学报,2021,26(2):150-163
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作者单位E-mail
项朝阳 华中农业大学 经济管理学院, 武汉 430070 zhyx@mail.hzau.edu.cn 
纪楠楠 华中农业大学 经济管理学院, 武汉 430070  
基金项目:国家大宗蔬菜产业技术体系产业经济研究(CARS-23-F01);国家自然科学基金项目(71503093,71603095)
中文摘要:为分析农户社会资本对化肥农药减量技术采纳意愿影响,运用在湖北、上海、重庆市(省)获取的326份调研数据,采用多元线性回归,分析了社会资本对农户化肥农药减量技术采纳意愿的作用机制。结果表明,社会资本对农户化肥农药减量技术采纳意愿具有正向影响,其中社会信任对化肥农药减量技术采纳意愿影响作用最大,社会网络次之,社会规范最小;学习能力在社会网络、社会信任、社会规范与化肥农药减量技术采纳意愿之间均具有部分中介作用;生态认知正向调节学习能力向化肥农药减量技术采纳意愿的转化。提出了调动乡镇和农村社区资源,培育农民社会资本、提高农户学习能力、生态认知水平等提高农户化肥农药减量技术采纳意愿的建议。
中文关键词:社会资本  学习能力  生态认知  化肥农药减量  采纳意愿
 
Impacts of social capital on farmers' willingness to adopt for chemical fertilizer and pesticide reduction technology: Based on the mediating effect of learning ability and the moderating effect of ecological cognition
Abstract:In order to analyze the impact of social capital on farmers' willingness to adopt for fertilizer and pesticide reduction technology, a multiple linear regression is used to analyze the mechanism of social capital on farmers' willingness to adopt for chemical fertilizer and pesticide reduction technology based on 326 survey data obtained in Hubei, Shanghai, and Chongqing(province). The results show that social capital has a positive effect on farmers' willingness to adopt for fertilizer and pesticide reduction technology, social trust has the largest influence, followed by social network, and social norm has the smallest influence. Learning ability plays a mediating role between social network, social trust, social norm and the willingness to adopt for fertilizer and pesticide reduction technology. Ecological cognition positively moderating the transformation from learning ability to farmers' willingness to adopt for fertilizer and pesticide reduction technology. It is necessary to mobilize resources of towns and villages, cultivate farmers' social capital, improve farmers' learning ability and ecological cognition to increase farmers' willingness to adopt technologies for chemical fertilizer and pesticide reduction.
keywords:social capital  learning ability  ecological cognition  fertilizer and pesticide reduction  willingness to adopt
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