| 摘要: |
| 基于东北、华北、华南3个样本区域283个超市样本数据，采用Ordered logistic模型，实证分析了超市认证可追溯食品经营意愿的影响因素。结果表明：经营信息提供态度、供货商信用注重度、认证可追溯食品经营利润、对认证与追溯体系认知度等变量正向影响超市经营认证可追溯食品的积极性。而经营信息提供态度变量对超市认证可追溯食品经营意愿的边际效应最大。 |
| 关键词: 认证可追溯食品 经营意愿 超市 Ordered logistic模型 |
| DOI：10.11841/j.issn.1007-4333.2017.12.23 |
| 投稿时间：2017-03-12 |
| 基金项目:国家社会科学基金项目（13CGL128）；国家自然科学基金项目（71673171）；山东省社会科学规划重大理论与现实问题协同创新研究专项（16CCXJ14） |
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| An empirical analysis on the factors affecting supermarkets' operating intention of certified traceability food |
|
CHEN Yusheng1, ZHANG Ying1, LI Zhongdong2
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| (1.College of Management, Ocean University of China, Qingdao 266100, China;2.Department of Economics, Shandong Institute of Business and Technology, Yantai 264005, China) |
| Abstract: |
| By using the Ordered logistic model,empirically analyses on factors affecting supermarkets' operating intention of certified traceability food are conducted based on 283 supermarket sample datum from northeast,north and south area of China.The results show that:The variables,such as ‘The attitude of providing operating information’,‘The degree of emphasis on supplier credit’,‘Operating profit of certified traceable foods’ and ‘The cognition of certification and traceability system’,have positive effects on supermarkets' operating intention of certified traceability food.Meanwhile,‘The attitude of providing operating information’ has the biggest marginal effect on supermarkets' operating intention of certified traceability food. |
| Key words: certificated traceability food operating intention supermarket Ordered logistic model |
