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| 消费者对转基因食品感知风险的实证研究——以武汉市为例 |
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黄建1,2, 齐振宏1,2, 冯良宣1,2, 董园园1,2, 李万君1
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| (1.华中农业大学 经济管理学院, 武汉 430070;2.湖北农村发展研究中心, 武汉 430070) |
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| 摘要: |
| 转基因食品的风险问题自问世以来就备受争议与关注，消费者对转基因食品的感知风险直接影响其接受度和可持续发展。本研究依据武汉市372名消费者的调查问卷数据，运用SPSS 17.0和AMOS 7.0对消费者的转基因食品感知风险维度及其影响因素进行实证分析。结果显示消费者对转基因食品的感知风险处于中等偏高水平，未超过对普通食品的风险担忧程度。通过验证性因子分析证明了消费者对转基因食品的感知风险集中于性能风险、健康风险、环境风险和经济风险4个方面，影响消费者对转基因食品感知风险的因素包括产品因素、卷入程度和信任度3个方面，且这3个因素间存在相互关联性。因而，本研究分别从提高消费者对转基因食品的科学认知、卷入度以及对政府监管的信任度等3个方面提出了增强消费者对转基因食品信心的对策建议。 |
| 关键词: 转基因食品 感知风险 结构方程模型 |
| DOI：10.11841/j.issn.1007-4333.2014.05.31 |
| 投稿时间：2014-02-20 |
| 基金项目:国家社科重点项目（11AZD107）；国家转基因重大专项（2011ZX08001-001）；中央高校基本科研业务费专项（2012MBDX001） |
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| An empirical study on consumers’ perceived risk on GMF：The case of Wuhan |
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HUANG Jian1,2, QI Zhen-hong1,2, FENG Liang-xuan1,2, DONG Yuan-yuan1,2, LI Wan-jun1
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| (1.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;2.Hubei Rural Development Research Center, Wuhan 430070, China) |
| Abstract: |
| The risks of genetically modified food (GMF) has been controversial for years, consumers' perceived risks of GMF directly affect their acceptance and sustainable development.Based on the questionnaire data collected from 372 consumers in Wuhan, this paper made empirical analysis on consumers' perceived risks of GMF and their influencing factors with analysis software of SPSS 17.0 and AMOS 7.0.The results showed the level of consumers' perceived risks on GMF was a little higher than medium, but lower than the risk concern for the ordinary food.It was found by confirmatory factor analysis that the perceived risks were mainly the risk of food performance, the risk of human health, environment security risk, and the economic risks.Results also revealed three interrelated factors, namely product elements, consumers involvement and degree of trust were main influencing factors of consumers' perceived risks on GMF.Therefore, this study proposes countermeasures and suggestions to strengthen consumers' confidence in GMF from three aspects, such as improving the scientific cognition and involvement of GMF, and credibility of government regulation of consumers. |
| Key words: GMF perceived risk structural equation model |
