| 摘要: |
| 分析企业价值链结构，进行企业价值链优化，对于提升企业核心竞争优势具有重要意义。通过对价值链的内涵和结构的重新思考，探讨了价值链优化的目标和方法。在对企业顾客价值实现程度和内部资源条件进行分析的基础上，结合动态成本分析和边际成本分析2种方法，建立了价值链优化的模糊线性规划模型。通过对轿车企业价值链结构的分析，给出了价值链优化模型的数值算例，并运用运筹学方法得出了最优的价值链成本结构。 |
| 关键词: 企业价值链 优化分析 数量分析 市场竞争 内部资源 动态成本 边际成本分析 模糊线性规划模型 |
| DOI：10.11841/j.issn.1007-4333.2003.04.113 |
| 修订日期：2002-10-22 |
| 基金项目:国家自然科学基金资助项目 (79970 0 6 7) |
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| Quantitative analytical method of corporation value chain optimization |
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| Abstract: |
| Value Chain is a useful tool of scaling corporation core competitive advantage. It is of great significance of thoroughly analysis the change of value chain structure and optimize it for enhancing corporation core competitive advantage. Firstly analyzing value chain meanings and structure, the goal and method of value chain optimization were discussed. Based on degree to customer value realization and resource qualifications inside, the fuzzy linear programme model of value chain optimization was set up by using the methods of dynamic cost analysis and marginal cost analysis. Finally, the calculating model and its optimal outcome were given according to the value chain of saloon car manufacture. |
| Key words: value chain,core competitive advantage,customer value,optimization,cost structure, |
