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自主创业经验有益于农户电商参与吗?
王翠翠1,夏春萍1*,童庆蒙2,石苗苗1
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(1.华中农业大学 经济管理学院, 武汉 430070;2.华中师范大学 经济与工商管理学院, 武汉 430079)
摘要:
为探究自主创业经验对农户农产品电商参与行为的影响,基于3省4县812户果农的调查数据,运用CMP方法控制潜在内生性问题,实证分析自主创业经验对农户电商参与行为的影响,并进一步进行稳健性和异质性检验。结果表明:1)调研发现,农产品电商仍具有较大发展空间,农户电商参与率为49.01%,其中,有51.51%的电商农户参与程度低于1/3。2)在考虑内生性的情况下,自主创业经验对农户电商参与决策和参与程度均具有积极作用。3)自主创业经验对男性农民和大规模组农户的电商参与决策和参与程度均具有显著积极影响,对新生代农民和低农业收入占比农户的电商参与决策具有正向影响。据此,应鼓励并培育具有丰富自主创业经验的新代高知优质青年参与、发展电商。并考虑不同农户对自主创业经验反应敏感度的差异,有针对性地鼓励农户电商参与。
关键词:  自主创业经验  电商参与  参与程度  农户
DOI:10.11841/j.issn.1007-4333.2022.10.22
投稿时间:2021-12-19
基金项目:中央高校基本科研业务费专项资金资助项目(2662021 JGPYD01)
Is self-employment experience beneficial to farmers' participation in e-commerce?
WANG Cuicui1,XIA Chunping1*,TONG Qingmeng2,SHI Miaomiao1
(1.College of Economics & Management, Huazhong Agricultural University, Wuhan 430070, China;2.School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China)
Abstract:
In order to explore the impact of self-employment experience on farmers' participation in agricultural products e-commerce, based on the survey data of 812 fruit farmers, in four counties of three provinces CMP method is used to empirically analyze the impact of self-employment experience on farmers' e-commerce participation behavior. Robustness and heterogeneity tests are then conducted. The results show that: The agricultural products e-commerce still has a lot of room for development. The participation rate of farmers' in e-commerce is 49. 01%, of which 51. 51% of e-commerce farmers have less than 1/3 participation. Taking into account the endogeneity, the experience of self-employment has a positive effect on the decision-making and participation of farmers in e-commerce. The experience of self-employment has a significant positive impact on the decision-making and participation of male farmers and large-scale farmers in e-commerce, and it has a positive impact on the decision-making of e-commerce participation of new generation farmers and farmers with low agricultural income. Accordingly, the new generation of high-quality youth with rich experience in self-employment should be encouraged to participate in and develop e-commerce. In addition, considering the differences in the sensitivity of different farmers to the experience of self-employment, farmers are encouraged to participate in e-commerce in a targeted manner.
Key words:  Self-employment experience  E-commerce participation  Degree of participation  Farmer