生产者质量控制认知及行为一致性检验——以牧区肉羊养殖户为例

Analysis of the cognitive and behavior consistency of producer quality control: A case study of mutton sheep farmers in pastoral areas

关键词:  质量控制认知  质量控制行为  一致性  肉羊  影响因素

Key words:  quality control cognition  quality control behavior  consistency  mutton sheep  influencing factors

摘要:

为了解生产者质量控制认知与行为间的一致性问题，基于新疆、内蒙古和青海3省(自治区)的调查数据，对肉羊养殖户的质量控制认知与行为一致性进行检验，并深入探索其动因。结果表明:当前受访肉羊养殖户质量控制认知水平较低，质量控制行为采用状况较好，但质量控制认知对其行为的解释能力较弱，两者相关性较小；肉羊养殖户较高的养殖专业化程度、参与养殖合作社、签订销售合同及进行质量安全检查等均有助于提高其质量控制认知与行为水平；越高的受教育程度越有助于增强质量控制认知，而参加养殖技术培训有助于改善质量控制行为。需加强肉羊相关新型经营主体的培育与完善、重视肉羊养殖主体间的协作及协作组织的作用，完善肉羊及羊肉市场与政府及相关部门相结合的质量监管体系。

Abstract:

In order to understand the consistency between cognition and behavior of producers' quality control, based on the survey data of Xinjiang, Inner Mongolia and Qinghai, this study tested the consistency and explored the motivation. The results showed that: The cognitive level of quality control was low, but the use of quality control behavior was good and the correlation between the two was weak; The higher specialization degree of framers, their participation in breeding cooperatives, signing sales contracts and quality and safety inspection were helpful to improve the cognitive and behavior level of farmers on quality control; Higher education level helped to enhance their cognition of quality control, and participation in cultivation technology training helps farmers to improve the behavior of quality control. In conclusion, it is necessary to strengthen the cultivation and improvement of new management subjects and pay more attention to the cooperation between the main body of mutton sheep breeding and the role of cooperative organizations, and improve the quality supervision system of the combination of mutton sheep and mutton market with the government and relevant departments.