| 摘要: |
| 为探索农户主观认知对耕地“非粮化”行为的影响机理，基于计划行为理论构建结构方程模型，运用贵州省毕节市大方县实地调研数据，对农户耕地“非粮化”行为的影响因素进行研究。结果表明:1)种植粮食作物家庭增收程度、亲朋好友影响力、耕地距住宅远近程度等对农户耕地“非粮化”行为具有较大影响；2)从事养殖(挖鱼塘)意向、工商资本合作意向的中介效应显著，是形成耕地“非粮化”的主要路径；3)不同类型的农户“非粮化”行为决策影响因素存在差异性，行为态度、主观规范、知觉行为控制对独立决策的农户影响显著，行为意向对在工商资本等第三方干预下做出行为决策的农户影响显著。最后，提出加大政策宣传、严控工商资本下乡、差异化农户管理措施等解决方案。 |
| 关键词: 耕地“非粮化” 计划行为理论 农户 行为决策 影响因素 |
| DOI：10.11841/j.issn.1007-4333.2023.09.22 |
| 投稿时间：2022-11-27 |
| 基金项目:国家自然科学基金青年项目(72204093)；教育部人文社会科学研究青年基金项目(21YJC630182,21YJC630118) |
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| Factors influencing farmers' behavioral decision-making on “non-grain production” of cultivated land based on the theory of planned behavior |
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SONG Yu,YANG Yingying,WANG Jiahe*,KE Xinli
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| (College of Public Administration, Huazhong Agricultural University, Wuhan 430070, China) |
| Abstract: |
| In order to explore the mechanism of the farmers' subjective cognition on the “non-grain production” of cultivated land(NPCL), a structural equation model was constructed based on the theory of planned behavior(TPB). The field research data of Dafang County, Bijie City, Guizhou Province were used to study the factors influencing farmer's NPCL. The results showed that: 1)The degree of household income from growing food crops, the influence of friends and relatives, and the distance between farmland to residence have greater impact on the farmer's NPCL; 2)The mediation impacts of the intention to engage in farming(digging fish ponds)and the intention to cooperate with industrial and commercial capital are significant, which are the main paths to form the farmer's NPCL; 3)There are differences in the influencing factors of the NPCL of different types of farmer. Behavioral attitudes, subjective norms and perceptual behavioral control display significant effects on farmers who make independent decisions. Their behavioral intentions have a significant impact on farmers who make behavioral decisions with the intervention of third parties such as industrial and commercial capital. Finally, solutions such as intensify the political propaganda, measures and proposals of industrial and commercial capital to the countryside, and differentiated farmer management measures were proposed. |
| Key words: non-grain production of cultivated land theory of planned behavior farmers behavioral decision-making influencing factors |
