| 摘要: |
| 为探究互联网应用与农村居民服务采纳行为的关系，基于CFPS三期面板数据，运用面板Probit模型、CMP估计法和中介效应模型，从生产、生活两个方面考察其对农村居民服务采纳的影响。结果表明:1)互联网应用对生产性服务和生活性服务的影响系数都显著为正，表明互联网应用能够从生产、生活两个方面共同促进农村居民服务采纳行为；2)互联网应用对中青年、较高教育水平以及非平原地区农村居民采纳生产性服务和生活性服务的促进作用更大，对中低收入农村居民采纳生产性服务的促进作用更大而对中高收入农村居民采纳生活性服务的促进作用更大；3)互联网应用能够通过拓展信息渠道和促进非农就业间接提高农村居民服务采纳水平，前者对生活性服务的中介效应更大，后者对生产性服务的中介效应更大。因此，建立数字乡村服务平台，因地制宜打造数字乡村服务，实施“互联网+”的农村劳动力技能培训，是推动乡村服务业发展的重要手段。 |
| 关键词: 农村居民服务 互联网应用 生产性服务 生活性服务 |
| DOI：10.11841/j.issn.1007-4333.2023.03.23 |
| 投稿时间：2022-06-20 |
| 基金项目:国家自然科学基金项目(72264013)；江西省自然科学基金项目(20181BAA208015)；江西省教育厅科学技术研究项目(GJJ150394)；中央财政计划专项(CARS-26-06BY) |
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| Influence of internet application on rural resident service adoption: Balance production and life |
|
CHEN Xin1,HU You1*,QI Chunjie2
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| (1.College of Economics and Management, Jiangxi Agricultural University, Nanchang 330045, China;2.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China) |
| Abstract: |
| In order to explore the relationship between internet application and rural resident service adoption behavior, based on the three-phase panel data of CFPS, XT-Probit model, CMP estimation method and mediation effect model are used to examine the impact of Internet application on rural residents' service adoption from the aspects of production and life. The results show that: 1)The influence coefficients of internet applications on productive service and life service are significantly positive, indicating that internet applications can jointly promote rural resident service adoption behavior from production and life; 2)Internet application has a greater role in boosting the adoption of productive and life services by rural residents of young and middle-aged, higher education level, or non-plain-area. The promotion effect on the adoption of productive service by the middle- and low-income rural residents is greater, and the promotion of the adoption of life service by the middle- and high-income rural residents is greater; 3)Internet application jointly improved the rural residents' level of service adoption by expanding information channels and promoting non-agricultural employment, and the former has a greater mediating effect on life service, while the latter has a greater mediating effect on productive service. Therefore, establishing a digital rural service platform, cultivating digital village services with regional characteristics, and implementing “Internet+” rural labor training are important means to support the development of the rural service industry. |
| Key words: rural resident service internet application productive service life service |
