| 摘要: |
| 为研究绿色生产目标下家庭农场的社会化服务需求，采用选择实验法(CE)和随机参数模型(RPL)分析了家庭农场的社会化服务偏好及异质性来源。结果表明:1)5类服务均能增加家庭农场参与绿色生产方案的效用水平，具体排序为:绿色技术指导>绿色产品收购>绿色信贷支持>绿色农资供应>绿色农机服务，在上述服务下，家庭农场意向的绿色生产覆盖率分别为48.251%、33.885%、16.505%、13.354%和12.607%。2)家庭农场对绿色农机服务具有偏好的异质性，且能一定程度解释其偏好不强的原因，老龄化、经营规模和作物特征3类因素是其异质性来源；对绿色产品收购的偏好异质性则来源于农场区位和产业合作2类因素。3)在面临相同社会化服务组合时，教育水平高、风险偏好强和环境认知程度高的家庭农场更倾向参与绿色生产。据此提出了优化服务结构、实施分类服务和重点推广的对策建议。 |
| 关键词: 家庭农场 绿色生产 社会化服务 偏好 选择实验 |
| DOI：10.11841/j.issn.1007-4333.2022.04.24 |
| 投稿时间：2021-06-28 |
| 基金项目:国家社会科学基金项目(19BGL160),山东省自然科学基金青年项目(ZR202102200384) |
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| Policy preference and heterogeneity of green production for family farms based on the Choice Experiment(CE)method |
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ZHAO Xiaoying1,2,ZHENG Jun2*,TAO Yuan2,WEI Xiao3
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| (1.College of Finance and Economics, Shandong University of Science and Technology, Taian 271000, China;2.College of Economics and Management, Shandong Agricultural University, Taian 271000, China;3.School of Economics, Hebei University, Baoding 071000, China) |
| Abstract: |
| In order to study the demand for social services of family farms under the goal of green production, this study uses Choice Experiment(CE)and Random Parameters Logit(RPL)to empirically analyze the social service preferences and the sources of heterogeneity of family farms. The results show that: 1)All five types of services can increase the utility level of family farms participating in green production, and the specific preference order is Green technology guidance > green product acquisition>green credit support>green agricultural materials supply > green agricultural machinery services. Under the above services, the green production coverage rates of family farms are 48. 251%, 33. 885%, 16. 505%, 13. 354% and 12. 607%, respectively. 2)The heterogeneity of family farms' preferences for green agricultural machinery services can be explained to some extent by the factors of aging, operation scale and crop characteristics. The heterogeneity of preference for the green product acquisition comes from farm location and industrial cooperation. 3)Faced with the same social service mix, family farms with higher education level, stronger risk preference and higher environmental awareness are more inclined to participate in green production. Based on this, countermeasures and suggestions to optimize service structure, implement classified service and plan important promotion are put forward. |
| Key words: family farms green production socialized service preference choice experiment |
