| 摘要: |
| 为了解目前我国规模养猪带来的环境面源污染和猪肉质量安全等问题,提出规模养猪户绿色养殖模式。通过规模养猪户绿色养殖模式驱动机理的分析,建立了市场机制和政府监管条件下规模养猪户绿色养殖模式演化博弈模型。在分析政府和规模养猪户不同策略下各自的成本和收益基础上,进一步分析了政府监管与规模养猪户绿色养殖模式选择的博弈关系。研究结果表明:在完全市场机制作用下,规模养猪户难以实现绿色运营模式的自我演化,政府的规制对规模养猪户绿色养殖模式的演化具有较强的推动作用,而且演化博弈结果受到消费者绿色消费偏好系数,猪肉的环境质量系数,养猪户废弃物转化环保投资,政府的监管成本、环境排污收费和绿色补贴等参数的影响。 |
| 关键词: 供应链 规模养猪户 绿色养殖模式 演化机理 |
| DOI：10.11841/j.issn.1007-4333.2016.03.18 |
| 投稿时间：2015-07-23 |
| 基金项目:国家自然科学基金项目(41171436); 国家社科基金重点项目(14AZD002) |
|
| Analysis on evolution mechanism of scaled pig farmers' green operating mode under the framework of supply chain |
|
ZUO Zhi-ping1,2, QI Zhen-hong2
|
| (1.Department of Business Administration, Wuhan College, Wuhan 430079, China;2.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China) |
| Abstract: |
| Focused on environment pollution and pork safety problems in China caused by scaled pig raising, a green operating mode for scaled pig farmers was proposed in this study.Through analysis on the driving mechanism of scaled pig farmers' green operating mode, an evolution game model of scaled pig farmers' green operating mode under the conditions of marketing mechanism and government supervision was built up.Based on the analysis of the costs and benefits under government's and scaled pig farmers' different strategies, this study further analyzed the game relation between government supervision and scaled pig farmers' choice of green operating mode.The results showed that: Under the function of free market mechanism, it was difficult for scaled pig farmers to promote the green operating mode and government supervision played a strong driving role in the evolution of scaled pig farmers' green operating mode.Moreover, the results of evolution game were affected by the coefficient of consumers' green consumption preference and pork environmental quality, the environmental investment of pig farmers' waste conversion, the costs of government supervision, the charges for environment pollution and the green subsidies.According to the results obtained above, relevant policy recommendations were put forward. |
| Key words: supply chain scale pig farmers green operation evolution mechanism |
