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| 消费者对转基因食品外部信息搜寻行为影响因素的实证研究 |
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黄建1,2, 齐振宏1,2, 朱萌1,2, 张董敏1,2
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| (1.华中农业大学 经济管理学院, 武汉 430070;2.湖北农村发展研究中心, 武汉 430070) |
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| 摘要: |
| 消费者对转基因食品（Genetically Modified Food，GMF）外部信息搜寻行为可以有效地减少GMF市场的信息不对称，保护其知情权和选择权。通过对武汉市消费者GMF信息搜寻行为的调查，运用SPSS 17.0对调查数据进行实证分析，探究了影响消费者对GMF外部信息搜寻行为的因素，并得出以下结论：武汉市消费者在购买GMF时进行外部信息搜寻的努力程度较低，最为关注的信息是商店信誉，获得GMF相关信息的最主要来源是媒体信息，GMF产品知识的多寡、GMF安全风险感知程度的高低以及卷入程度的高低显著影响其外部信息搜寻行为，且均为正向影响。 |
| 关键词: 转基因食品（GMF） 食品安全 外部信息搜寻行为 |
| DOI：10.11841/j.issn.1007-4333.2014.03.03 |
| 投稿时间：2013-09-24 |
| 基金项目:国家社科基金重点项目（11AZD107）；国家转基因重大专项（2011ZX08001-001）；中央高校基本科研业务费专项（2012MBDX001）；华中农业大学自主科技创新基金项目（2012SC36） |
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| An empirical research on factors affecting consumers’searching behavior for external information on Genetically Modified Food |
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HUANG Jian1,2, QI Zhen-hong1,2, ZHU Meng1,2, ZHANG Dong-min1,2
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| (1.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;2.Hubei Rural Development Research Center, Wuhan 430070, China) |
| Abstract: |
| Searching behavior of the consumers on external information about Genetically Modified Food (GMF) can effectively reduce the information asymmetry of the GMF market, protect the consumer's informed consent and choice.Through the investigation of the searching behavior of consumers on GMF information in Wuhan City, SPSS17.0 was used to empirically analyze the survey data, and factors that influence GMF external information search behavior of consumers were explored.It was concluded: the intention for consumers in Wuhan City to look for external information on GMF was low when they purchasing GMF, and the most important information were the store credit.Furthermore, the primary source obtaining GMF relevant information was the media.The amount of GMF product knowledge, the height of security risk perception degree and involvement degree on GMF positively influenced the external information search behavior of them, and all the effects were positive. |
| Key words: Genetically Modified Food (GMF) food safety external information search behavior |
