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| 标识管理制度对消费者转基因食品购买意愿的影响研究——以武汉市为例 |
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黄建1,2, 齐振宏1,2, 冯良宣1,2, 张董敏1,2
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| (1.华中农业大学 经济管理学院, 武汉 430070;2.湖北农村发展研究中心, 武汉 430070) |
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| 摘要: |
| 标识管理制度是解决GMF供应链中信息不对称问题最为常见和有效的手段,对保护消费者的知情权和选择权至关重要。本研究通过对武汉市400名消费者的调查,运用SPSS 17.0对调查数据进行一系列分析,探究标识管理制度对消费者购买意愿的影响,并得出以下结论:武汉市消费者对转基因食品的购买意愿较低,对转基因标识管理期望较高,希望强制性加贴转基因标识,转基因标识管理制度是影响消费者转基因食品购买意愿的主要因素之一,其中,消费者对政府标识管理信任度、标识关注度显著影响其对转基因食品的购买意愿。 |
| 关键词: 转基因食品 标识管理制度 购买意愿 |
| DOI：10.11841/j.issn.1007-4333.2013.05.32 |
| 投稿时间：2013-03-08 |
| 基金项目:国家社科重点项目(11AZD107); 国家转基因重大专项(2011ZX08001-001); 中央高校基本科研业务费专项资金资助(2012MBDX001) |
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| Impact of labeling management system on consumers’ purchase intention to GMF：Takes Wuhan as example |
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HUANG Jian1,2, QI Zhen-hong1,2, FENG Liang-xuan1,2, ZHANG Dong-min1,2
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| (1.College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;2.Hubei Rural Development Research Center, Wuhan 430070, China) |
| Abstract: |
| Labeling management system is the most common and effective way to solve the problem of information asymmetry in the GMF supply chain,as it can protect the consumers' right to be informed and right to choose.This paper analyzed the impact of labeling management system on consumers' purchase intention by using the data collected from a survey conducted with 400 consumers in Wuhan.The following conclusions were drew:the purchase intention of consumers in Wuhan City to GMF was low,their expectations of GMF labeling management was higher,and they also hoped that GMF labeling would be compulsory;The main factor affecting the purchase intention of consumers to GMF was GMF labeling management system,of which the trust of the GMF labeling management and labeling spotlight had significant influence on the purchase intention. |
| Key words: genetically modified food(GMF) labeling management system purchase intention |
