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农户参与蔬菜追溯体系行为、认知和利益变化分析——基于对寿光市可追溯蔬菜种植户的实地调研
赵荣, 乔娟
0
(中国农业大学 经济管理学院,北京 100083)
摘要:
为分析农户参与食品质量安全追溯体系的行为、认知和利益变化,以山东省寿光市为例,实地调研了当地蔬菜种植户的蔬菜追溯体系参与,并对农户参与蔬菜追溯体系行为、认知和利益变化进行了实证分析,结果表明:寿光市可追溯蔬菜种植户平均受教育程度较低,实际参与蔬菜追溯体系的时间较短,已建立农田生产档案的比例较低,对蔬菜追溯体系的认知度不高。可追溯蔬菜种植户面临的产业化组织带动、政府补贴和技术扶持等方面的外部环境条件均处于明显的劣势地位,可追溯蔬菜种植户参与蔬菜追溯体系的热情较低,满意度不高。寿光市被调查农户参与追溯体系主要依靠政府动员和推动,由市场利益驱动参与的比例较低。针对调研当中发现的问题提出了相应的政策建议。
关键词:  蔬菜  追溯体系  食品安全  农户行为  利益变化
DOI:10.11841/j.issn.1007-4333.2011.03.029
投稿时间:2010-11-15
基金项目:国家自然科学基金资助项目(70873124); 高等学校博士学科点专项科研基金项目(20070019018); 北京市哲学社会科学规划项目(07BeJG194); 中国农业大学研究生科研创新专项(15050204)
Farmer’s behavior,awareness and benefit changes in participationof vegetable traceability systems:Based on the field survey of the traceable vegetable growersin Shouguang City
ZHAO Rong, QIAO Juan
(Collage of Economics and Management,China Agricultural University,Beijing 100083,China)
Abstract:
Based on the field survey of the traceable vegetable growers in Shouguang city,farmers’ behavior,awareness,and benefit changes were analyzed in this paper.The conclusion was listed as follows:the average education level of investigated farmers was not high,it was in a short time for farmers to engage in vegetable traceability systems;only few farmers kept production record;and farmers’ awareness about vegetable traceability systems was low.The external environmental conditions that farmers faced such as driving function of industrialized organization,government subsidies and technical support were at a distinct disadvantage.The enthusiasm of farmers to participate in vegetable traceability systems was weakened,and farmers’ satisfaction was not high;the investigated farmers were mainly pushed by the government to participate in vegetable traceability systems,and only few were driven by market benefit.At last,the corresponding policy suggestions were proposed.
Key words:  vegetable  traceability system  food safety  farmer’s behavior  benefit changes