| 摘要: |
| 为了分析研究某些上下游企业建立纵向联盟后投入成本和产品成本变化对企业利润的影响，应用博弈理论建立了纵向联盟企业及非联盟企业之间的2阶段动态博弈模型。分析结果表明：率先组建纵向联盟的少数企业的利润明显提高，对市场中其他企业组建联盟具有激励作用；随着企业联盟数量的增多，组建联盟的企业的投入成本减少，利润增大。联盟的建立提高了企业市场竞争力。 |
| 关键词: 企业 纵向联盟 博弈 |
| DOI：10.11841/j.issn.1007-4333.2005.01.021 |
| 修订日期：2004-09-13 |
| 基金项目:国家科技公关计划重大项目 (2 0 0 3BA80 8A14 ) |
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| Game analyses on vertical enterprise alliance |
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| Abstract: |
| In order to analyze the influence of investment and product cost upon enterprise profits after establishing vertical enterprise alliance, the article established a dynamic game model in two stages of vertical enterprise alliance based on the game theory. The results indicated that the profit of enterprises those took the lead to alliance were increased obviously, which encouraged enterprise to go to the fore of alliance. With numbers of enterprise alliance multiplied, enterprise investment will decrease and profits of allied enterprise are increased. The market competition ability of allied enterprise is improved. |
| Key words: enterprise,vertical alliance,game |
