| 摘要: |
| 产品市场的需求日超多变，如何更有效地根据消费市场的信息进行产品线优化决策成为企业产品决策的主要问题。对基于多项Logit模型的产品线优化模型进行了改性，模拟进行了糖果产品离散选择试验和模型的拟合，并利用改进后的产品线优化选择模型为各细分市场选出了可以推出的最佳产品。改进后的模型增强了实际应用的可行性，可以将其用于市场细分、产品线优化和产品竞争策略等环节的决策工作。 |
| 关键词: 离散选择模型 产品线优化 优化决策 消费市场 市场信息 市场细分 |
| DOI：10.11841/j.issn.1007-4333.2003.02.051 |
| 修订日期：2002-09-02 |
| 基金项目:国家自然科学基金资助项目 ( 79970 0 67) |
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| Product line optimization based on discrete choice model |
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| Abstract: |
| Product market witnesses increasing changes of consumer demand. Therefore market managers have to consider these changes in the first place as optimizing their products line, which have become an important part of product decision making. An optimal product line selection model which is based on discrete choice data was modified. The application of the modified model was showed by a candy case to locate the most profitable product for each segmented market. The example proved its practicability and showed its applicability in market subdividing, product line optimizing and competition countermeasures developing respectively. |
| Key words: discrete choice model,product line,optimization |
